Cider in a world of Beer
A label which pokes fun at cider for being an outsider to the 'tougher' beer drinks. Saying 'luck remains' for cider. But we know cider holds its own, like our bottle here.
Typography / Identity
The word LUCK has a strong font, with a fun, almost battered custom font for the word ' remains', showing that it has had a tough ride but is hanging in there.